THE BRAND IMAGE OF A HOTEL CHAIN ENHANCED BY BUFFET LABELS
Buffet labels to match the brand image of a Finnish hotel chain.
In 2018, Sokos Hotels decided to conduct a comprehensive review to improve its breakfast buffet service. One of the conclusions made was that the paper labeling used to inform customers about the products available was:
- quickly dirty
- and damaged.
The Edikio Guest Access solution, which addresses the issues of brand image enhancement and clear display of information, is now installed in 32 hotels within the chain.
Each hotel now has around 70 labels on its breakfast buffet. The buffet offer is highlighted by the attractive, high-quality display which strengthens the Sokos Hotels brand image in the eyes of its customers.
'These labels allow us to provide clear and detailed information for our guests and to enhance our brand image.'
Janina Nurmela - Concept Manager
Read the entire testimony on Edikio Website: